MSM Group, in collaboration with Germany’s renowned Paulaner brand, is bringing the world’s most famous beer festival, Oktoberfest, to Mongolia for the very first time.
The event will take place in the heart of Ulaanbaatar, at the ASA Arena outdoor grounds, and will run for a full week from August 27 to September 2, 2025. Guests will be welcomed with an authentic Bavarian atmosphere, live music, delicious food, and freshly brewed beer.
Festival highlights include:
This year, Mongolia’s own Chinggis brand, with its 28-year history, will also join as an official partner of Paulaner Oktoberfest.
Paulaner – The True Taste of Munich
Founded in 1634 by monks of the Paulaner order in Munich, Paulaner beer has been perfecting the art of brewing for nearly 400 years. Brewed in accordance with Bavaria’s famous 1516 Reinheitsgebot (Purity Law), Paulaner uses only four ingredients: water, wheat, barley, and yeast, ensuring a pure beer with no additives.
The History of Oktoberfest
Oktoberfest began in 1810 as a celebration of the royal wedding between Crown Prince Ludwig of Bavaria and Princess Therese. Over time, it has grown into the world’s largest beer festival, attracting more than six million visitors each year. Featuring traditional costumes, live music, hearty Bavarian food, and an unmatched festive atmosphere, Oktoberfest draws people from all over the globe. Now you, too, can experience the spirit of this legendary festival right here in Mongolia.
Tickets Now Available
🎟 Paulaner Oktoberfest 2025 tickets are now on sale!
📅 Dates: August 27 – September 2, 2025
📍 Venue: ASA Circus outdoor grounds
🎫 Tickets: https://www.portal.mn/
